Hermit Crabs are Not Souvenirs

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We are proud to be funding the first nationwide initiative advocating for wild hermit crab freedom launched by a grassroots organization called Plight of the Hermies. This initiative is centered around a corporate campaign focusing on Sunsations (one of the largest retailers of beach products on the East Coast) to remove hermit crabs from sale in its stores. These wonderful complex little creatures can live over 30 years in the wild, but barely survive a few months captive in their tiny cages. Our funds will be used for print materials, billboard advertising, beach sand art, protest organization, and petition deliveries. The objective of the campaign is for Sunsations to commit to ending the sale of hermit crabs as trinkets, with the anticipated effect of bringing other retailers to commit to the same and thereby saving the lives of hundreds of thousands of animals!